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P&G's topselling haircare brand revealed the latest hairsprays, mousses, gels and more at media event.
January 25, 2023
By: Melissa Meisel
With the return of 1990s style blow outs, haircare tutorials are proving very popular on TikTok. And since roughly 43% of TikTok’s global audience is between 18-24 years—and weren’t even born when these styles were de rigueur—they can use insight on what’s needed to protect their strands. Heat protection is important when it comes to tools like blow dryers, flat irons and curling irons/wands, noted Nicole Epps, scientist and scientific communications manager for P&G Hair, Cleveland, OH. ...
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